Jun 13, 2017
Top performing content marketers agree that a key formula to sales success is being customer-focused rather than product-focused. This has become a best practice for many successful companies. Ultimately, it isn’t all about you or what you sell, it’s about finding the...
May 30, 2017
How important is storytelling in our society? Is it as important as sharing stories between friends? Does it go beyond our social circles and impact humanity in some way? If you’ve answered “Yes’ to these questions, here’s another: What’s the role of storytelling in...
May 23, 2017
There is a kind of power in words – and choosing just the right expression could be critical to closing a successful sale. Confucius said: “Without knowing the force of words, it is impossible to know more.” There’s always a place for an attractive image, an...
May 16, 2017
It’s an undeniable fact – the world has gone digital. Customers prefer digital engagement over traditional ways to buy, and this has changed the way organizations need to interact, and the way they need to think in order to survive. New technologies seem to be...
May 9, 2017
It’s one of the foundation stones of successful business. Everyone knows that building great relationships with customers leads to better sales conversion rates, more repeat sales, long-term relationships, and a more lucrative future for your company. Of course, the...
May 2, 2017
Twenty seven years ago, The Father of Modern Marketing, Philip Kotler, said, “Revenue performance is directly tied to the success of sales.” What does this mean, today? It means exactly the same thing as it did back then – a successful business is sales-driven. And...
