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Why Companies are Rethinking Digital Asset Management

80% of buyer research happens before they speak with a sales rep. The problem is many marketing teams simply lack the ability to meet these prospects head on with the content they need to make their buying decisions exactly when they’re ready to make them. Our white paper helps you get ahead of your prospects, shedding light on the technology trends and behaviors that are driving today’s investments in digital asset management software.

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Mobile-First Enterprises are Winning

Your customers want engaging, personalized media that helps them make decisions — and they want it now. Common solutions like a DAM will get you partway there but leave much to be desired when it comes to getting prospects to do what matters most – make a purchase.

Put the right content in the hands of your sales people, with a world class content management solution.

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Explore the Limitations of the Traditional DAMs and More

What is digital asset management, and why is it failing?
Digital asset management, also referred to as DAM, is the cataloging, annotation, and distribution of digital assets. Unfortunately, traditional solutions often create blind spots as to how your content is used — or if it’s used — in the field.
What does a business need in digital asset management?
Mobility — You need to be able to push content to any device, anywhere in the world, and your teams in the field then need to be able to harness that content — online or offline.

Powerful Integrations — It’s important your digital assent management or marketing asset management software integrates with systems like CRM and marketing automation so you can collect data from the field and automate busywork for your team seamlessly.

What’s the difference between digital asset management and enterprise content management?
Whereas ENTERPRISE CONTENT MANAGEMENT solutions are more geared to manage Word and PDF files, digital asset management software is built to manage larger media files like video.
What's the difference between digital content management and mobile content management?
Digital content management software centrally stores, organizes, and distributes content through your various marketing channels. Mobile content management technology accomplishes the same task, but it’s specifically built to deliver services to mobile devices.