Steps to Achieving Lifecycle Marketing Success

Steps to Achieving Lifecycle Marketing Success

As sales reps, when is our job complete? Do we stop when marketing acquires more leads to grow the contact list? Does it stop when we make a favorable first impression through our multi-channel campaigns and engage with our audiences using personalized messages?...
How to Properly Execute on Your Top Sales Objectives

How to Properly Execute on Your Top Sales Objectives

Today, more than ever, the sales process has become more complex and challenging as a result of the abundance of information that is readily available to buyers. According to Sirius Decisions, the average sales cycle is 22% longer than five years ago. Buyers have...
The Importance of Forecasting for Better Sales Results

The Importance of Forecasting for Better Sales Results

Getting to the Real Numbers As a sales rep, you’ve got a heavy load to carry. Every time you’re asked to commit to a forecast number, you wish you had a crystal ball. “What’s really happening with this customer?” How far along are they in the sales cycle?” What are...
Key Features of Mobile Sales Enablement that Empower Sales Teams

Key Features of Mobile Sales Enablement that Empower Sales Teams

Empowering Sales with Technology Top performers have realized that investing money in sales productivity is the number one priority to increase sales performance, and have turned to mobile apps for Sales Enablement as a result. In order to manage more opportunities...
5 Ways to Enhance Engagement on Social Media

5 Ways to Enhance Engagement on Social Media

Good content and customer engagement. Although these seem synonymous in the digital landscape, sharing quality content and driving customer engagement are actually worlds apart. You may have the best content under the sun, but in order to drive customer engagement,...