Aug 22, 2016
Five Elements to Consider When Optimizing Content for Your Sales Team The first thing you should ask, when it comes optimizing content for your sales process is, “What content should our sales reps have to help them make a sale?” Time is short and reps need content...
Jul 28, 2016
You shouldn’t be surprised if your marketing department knows just as much as you do about sales. Marketers don’t just hide behind their marketing automation platform and press buttons to execute generic, robotic campaigns. Top performing marketers know what it takes...
Mar 26, 2016
The Importance of AnalyticsToday, companies are spending upwards of 25% of their marketing budget on content. Yet studies show that only 30% of this content is being used on a consistent basis. That means that 70% of this content is rarely or never being used. If...
Mar 24, 2016
It’s imperative that sales and marketing are aligned. The success of your business depends on it. When there is little or no synergy or alignment between sales and marketing goals, each group will expend their energy and focus on what each deems necessary. Marketing...
