According to CMI, 73% of B2B marketers are producing more content than they did in 2013. So what’s happening in 2017? There is a continuous influx of content on the web. Research shows that there are more than 2 million blog posts published on a daily basis. Content...
Account Based Marketing (ABM) is becoming adopted at a far larger scale than it has ever been before. ABM is a strategic approach to marketing that has attracted loyal followers, particularly in the B2B marketing landscape, along with claims of big successes. ABM is a...
As we welcome in the New Year, we once again participate in a familiar seasonal ritual. No, we aren’t referring to the annual “I’m hitting the gym 3 times a week ” pledge. We’re talking about setting business resolutions that will stick. In the same spirit, one of...
A comprehensive Customer Relationship Management (CRM) solution is a critical component of any successful sales organization. Unfortunately, as a technological capability on its own, a CRM is not a solution to all customer acquisition and retention problems. It often...
Sales and marketing teams suffer from a common curse in the digital marketing age: information overload. It doesn’t help sales reps and marketing teams when buyers are bombarded with hundreds of thousands of messages on a daily basis. That’s why it’s become critical...
As technology evolves and customer demands increase, the role of marketing continuously takes on a new meaning. Questions arise: what role should a marketer take on in the organization? What areas should they focus on when working on their business processes? These...
