Solve the Closed-Loop Marketing Dilemma

Capture real-time intelligence from the field. Give prospects the content they need to convert.
Accomplish both of these tasks with vablet.

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Woman Leading Class on Closed Loop Marketing Tools and Technology

What is Closed-Loop Marketing?

Forrester reports just 38% of marketers have a holistic view of how customers interact with their content. Closed-loop marketing erases this blind spot, feeding you analytics from the field so you can create better content that leads to greater ROI.

Closed-Loop Marketing | Digital Intelligence Tablet Graphic

Achieving Closed-Loop Marketing through Digital Intelligence

Solving the closed-loop marketing dilemma requires “digital intelligence” — the ability to capture, manage, and analyze data. As you read this, many marketers are seeking out closed-loop marketing software to help grow and simplify digital intelligence at their companies. Join them.

Download “Digital Intelligence: What It Means to Marketers” to learn the three requirements for enabling digital intelligence that helps you better understand customers and drive more sales.

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Answers to Common Questions about Closed-Loop Marketing

What is closed-loop marketing in general?

It’s using analytics and insights from the field to improve your marketing content, convert more prospects, and achieve greater ROI.

What is the relationship between closed-loop marketing and enterprise content management?

Your enterprise content management (ECM) system should support your closed-loop marketing efforts. It should capture data and insights revealing how customers interact with your content and how (or if) teams use that content in the field.

Is closed-loop marketing just for Big Pharma?

No. Closed-loop marketing, or CLM marketing, was popularized in the pharmaceutical industry (referred to as CLM pharma), but it has grown in adoption across a variety of industries.

How does closed-loop marketing apply to other industries/markets?

CLM marketing is for any marketing team that wants to gain a better understanding of their audiences so they can create content that drives potential customers to make buying decisions.

How vablet Enables Closed-Loop Marketing

vablet, ranked by Aragon Research as one of the most innovative mobile sales enablement technologies on the planet, helps you achieve your closed-loop marketing goals through innovative features and powerful integrations. Capture more data, create smarter content, and deliver greater ROI.

Explore vablet’s Closed-Loop Marketing Tools

CONTENT & DEVICE ANALYTICS
Capture content usage data from the field.
CONTENT & DEVICE ANALYTICS
Capture content usage data from the field.
EASY CONTENT DEPLOYMENT & UPDATES
Share content at the click of a button and get notified when teams receive it in the field.
COMPLIANCE & CONTROL
Manage file access permissions and update versions from one central point.
COMPLIANCE & CONTROL
Manage file access permissions and update versions from one central point.
PUSH NOTIFICATIONS
Track who has your content in the field, when they use it, and which file version they have.
RICH MEDIA
Arm sales with more engaging content formats, including animation, video, and HTML5.
RICH MEDIA
Arm sales with more engaging content formats, including animation, video, and HTML5.
CUSTOMIZABLE BRANDING
Tailor your interface and user experience to fit your team’s needs.

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