Enable Closed-Loop Marketing.
Use analytics and insights from the field to improve your marketing content, convert more prospects, and achieve greater ROI.
Capture data and insights revealing how customers interact with your content and how (or if) teams use that content in the field.
Gain a better understanding of their audiences so marketers can create content that drives potential customers to make buying decisions.
Put the right content in the hands of your sales teams, based on your previously unknown analytics and Artificial Intelligence (AI).
Explore vablet’s many Closed-Loop Marketing Tools.
Content & Device Analytics
Capture content usage data from the field.
Compliance & Control
Manage file access permissions and update versions from one central point of entry.
Rich Media & Videos
Arm sales with more engaging content formats, including video, HTML, and multimedia PDFs.
Easy Content Deployment & Updating
Track who has your content in the field, when they use it, and which file version(s) they have.
Push Notifications
Share content at the click of a mouse and get notified when teams receive it in the field.
Customizable Branding
Tailor your user experience and app interfaces to fit your team’s needs.
Closed-loop marketing is a strategic approach to integrating data collection, analysis, and feedback to refine and optimize marketing efforts – continually. vablet connects various data points in the marketing and sales process, capturing and promoting insights from customer interactions. This media usage data can be used to directly impact future sales strategies.
In a closed-loop marketing system, data is gathered from multiple touchpoints, it is then analyzed to understand customer behaviors, preferences, and the effectiveness of different marketing tactics. The insights gained from this analysis can help in refining targeting strategies, customizing content, and adjusting sales training in real-time.
The feedback loop aspect of closed-loop marketing means that once changes are implemented based on the data, the impact of these changes is monitored to assess their effectiveness. This ongoing evaluation ensures that marketing efforts are continually aligned with customer needs and market trends.
By continuously incorporating data-driven insights, closed-loop marketing aims to improve ROI, enhance customer experiences, bring marketing and sales together, and increase overall campaign effectiveness. It allows for more precise targeting and personalization, ultimately leading to better alignment between marketing strategies and business objectives. This iterative process helps in adapting quickly to market changes and optimizing marketing investments.
Forrester reports just 38% of marketers have a holistic view of how customers interact with their content. When you close the loop between sales and marketing, this blind spot is erased. When marketing has analytics from the field, they can create better content – and that leads to more sales.
HOT VENDOR OF THE YEAR
Ranked by Aragon Research as one of the most innovative mobile sales enablement technologies on the planet, vablet helps you achieve your closed-loop marketing goals – through innovative features and powerful integrations. Capture more data, create smarter content, and deliver greater results in the field.
Achieving Closed-Loop Marketing through Digital Intelligence
Download “Digital Intelligence: What It Means to Marketers” to learn the three requirements for enabling digital intelligence that helps you better understand customers and drive more sales.
Frequently Asked Questions
How vablet closes the loop between marketing, sales, and the customer with field intelligence.
What is closed-loop marketing?
Closed-loop marketing is the practice of capturing data on how customers interact with your content in the field, then using that intelligence to create better content and give reps the tools to convert faster. vablet closes this loop between marketing, sales, and the customer.
How does vablet enable closed-loop marketing?
vablet captures real-time analytics from field presentations — what content reps use and how customers engage — then feeds that data back to marketing to improve content and to sales as guidance on what to present next.
What data does vablet capture from the field?
vablet captures content and device analytics showing which materials get presented, how customers interact with them, and whether reps actually use them, including activity captured offline.
How does closed-loop marketing improve ROI?
By revealing which content drives engagement and conversions, vablet helps marketers stop guessing and invest in what works, improving content ROI and helping reps convert more prospects.
Does vablet use AI in closed-loop marketing?
Yes. vablet uses analytics and AI to help put the right content in reps’ hands based on previously unknown field insights, so the next best material is surfaced at the right moment.
Can marketing see whether sales actually uses their content?
Yes. vablet shows which content reps present in real conversations and which sits unused, ending the blind spot marketing usually has after content leaves their hands.
Does closed-loop tracking work offline?
Yes. vablet captures engagement data even when reps present offline, then syncs it back automatically once the device reconnects, so no field activity is lost.
How does captured intelligence improve content?
By understanding which materials resonate with which audiences, marketers can create content that better moves prospects toward a buying decision and retire content that does not perform.
How does closed-loop marketing help reps convert?
Reps get the right content for each conversation plus insight into what is working, so they can position more effectively and move deals forward faster.
Is field data tied to compliance and content control?
Yes. Alongside analytics, vablet manages file access permissions and version control, so the content reps present is always current and approved while its usage is measured.