Food for thought: It takes $1 to verify a record when it is in your database It takes $10 to cleanse that record for accuracy, and; It can cost you up to $100 if you neglect to take the necessary steps to ensure that your contact information is accurate. This is the...
Working with What You Already Have Your existing database is a goldmine, and making use of it is a key part of customer acquisition. You can always execute more campaigns to generate more leads, but you’ve won more than half the battle with what you already have. By...
Marketers are continuously striving to roll out successful content assets for the Sales team. From eye-catching animations, interactive features, PDFs, advanced 3D simulations and competitor comparison graphics, these types of assets are vital to the process of...
Leading companies in 2017 are focused on pushing towards marketing and Sales alignment to achieve mature Sales Enablement. These companies know that with sales and marketing alignment, it becomes possible to improve results due to gained access to granular data on the...
Ask any Best-in-Class company what their biggest hurdles were on their way to achieving success and they will often say that compartmentalizing departments and teams was a problem. Why? Because when the left hand doesn’t know what the right hand is doing, processes...
In the last 10 years, automated platforms have redefined the sales and marketing process. Companies have been continuously striving to implement new ways to align the efforts of both teams. Companies that have succeeded, work under common sets of definitions of each...
