Facebook recognizes friends in photos and suggests tags with nearly 100% accuracy. Spotify creates personalized playlists based on music preferences. Apple’s Siri looks at hundreds of movies and suggests recommendations for the best times and theaters based on...
You finally implemented a customer relationship management (CRM) solution and you’re not achieving the sales performance you hoped for. Well, you’re not alone! In fact, research shows that 30%-60% of CRM implementations fail. With the amount of resources it takes to...
Your sales approach will either make or break your sales performance. In today’s B2B landscape, we see examples of poor sales processes with sales reps who don’t understand their customers. They don’t have the right collateral and come unprepared to meetings; meetings...
In today’s digital sales and marketing landscape, the conversation about alignment between these two teams is a topic that we circle back to again and again. Companies are still missing the mark on creating seamless experiences where marketing generates leads,...
The reality of the sales enablement industry is that the term “Sales Enablement” is ever-evolving. Seasoned sales reps describe the current state of sales enablement as “confusing,” while C-level execs have an entirely different perspective. In this scenario, the two...
2018 is just around the corner, and you’ve already started shifting focus and taking the first steps to make the upcoming year even better. And, that goes for your goal of empowering your sales professionals with next-level mobility. If you were unable to make the...
