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Posts tagged Marketing.

AI and life sciences · Jul 13, 2026
The most dangerous file in the field is the one that’s out of date
When a rep shows an outdated file, it's a CAPA in life sciences and lost margin in sales. The fix is
Debbie Marks
AI and life sciences · Jul 13, 2026
The best sales enablement platforms for life sciences: a buyer’s guide
Compare sales enablement options for life sciences: offline content, governance, CRM integrations, a
Paul Pacun
Sales and marketing alignment · May 30, 2026
Content is still king. But speed, depth, and sharing win the crown.
Rich content is everywhere, but are your field teams sharing it fast enough? See how vablet closes t
Paul Pacun
AI and life sciences · Feb 26, 2026
5 B2B GTM myths that slow down life sciences sales (and what to do instead)
Five go-to-market myths that slow down pharma and medical device sales, and what buyer-led commercial teams are doing instead.
Paul Pacun
Sales and marketing alignment · Feb 26, 2026
From demand gen to revenue systems
Learn how revenue leaders are transforming demand generation into comprehensive revenue systems, ens
Paul Pacun
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