Delivering a Customer Experience in Emails

Delivering a Customer Experience in Emails

Do you know which medium of communication rates as “most intimate” after private messenger chats? If you guessed email, you’re right. Why? Because it’s like you are sending a personal letter to your best friend or long-lost relative in Spain. Remembering when a...
What is the GDPR and What it Means to You

What is the GDPR and What it Means to You

Ah, the famous Facebook-Cambridge Analytica scandal, where personal data of 87 million Facebook users was put at risk! The US Senate made Mr. Zuckerberg jump through quite a few hoops, and a hullaballoo was raised by eminent netizens from Apple CEO Tim Cook to Hillary...
8 Keys to Being an Effective ‘Boss’

8 Keys to Being an Effective ‘Boss’

When sales reps are engaged, they are more productive, focused, involved and enthusiastic about their job. Engaged sales reps are dedicated to company success and are motivated to do their best for their own benefit as well as for the benefit of the organization....
Social Media Tactics To Align Your Sales and Marketing Team

Social Media Tactics To Align Your Sales and Marketing Team

Two hours and fifteen minutes. That’s the average amount of time we spend on social media every day. So around 30 percent of your total Internet time goes into replying to flirtatious chats and watching silly cat videos. Whew! Are we seriously that addicted to social...
Can Good UX and UI Impact Your Conversions?

Can Good UX and UI Impact Your Conversions?

Have you ever stopped to think about the role user experience plays in your daily life? Picture this: You’re at a subway station. After climbing a flight of stairs to the platform, you see the train approaching. You’re ready to validate your ticket only to realize...