Sales and Marketing Alignment

Deliver meaningful content to your sales team for greater success with prospects.

Marketing Team Using Sales Enablement Platform on Tablet

Revolutionize Your Content Management in Three Ways

Utilize vablet's innovative tools that enable you to meet both marketing and sales teams' goals.

 

Sales and Marketing Alignment Graphic on LaptopCONTROL & ORGANIZE

Ensure the right content gets at sales’ fingertips more seamlessly.
  • Manage files from a central point of administration.
  • Set and restrict access permissions by user or group.
  • Update file versions with a single click to ensure accuracy and compliance.

INCREASE CONTENT CONTROL

Sales and Marketing Alignment Graphic on TabletPUSH & SHARE

Push content to the field and make it easy to access and present.
  • Share files at the click of a button.
  • Instantly notify reps when content is available.
  • Use “push” notifications to see who has your content, which file version they have and when it gets used.

IMPROVE CONTENT ACCESS

Sales and Marketing Alignment Chart on LaptopTRACK & MEASURE

Capture real-time data showing how sales teams and customers interact with your content.
  • View content engagement data down to the page number and seconds on page, even when your team doesn’t have WiFi acces.
  • Get customer sentiment indicators.
  • Integrate core systems like Salesforce to eliminate the need for manual data entries from the field.

create smarter content

%

Access to Valuable Content is Key to Success

90% of salespeople say having access to the right marketing programs and content are the most valuable elements of success in the field.
[Source: Aberdeen Group]
SEE FOR YOURSELF

vablet Platform Features

CONTENT & DEVICE ANALYTICS
Capture content usage data from the field.
CONTENT & DEVICE ANALYTICS
Capture content usage data from the field.
EASY CONTENT DEPLOYMENT & UPDATES
Share content at the click of a button and get notified when teams receive it in the field.
COMPLIANCE & CONTROL
Manage file access permissions and update versions from one central point.
COMPLIANCE & CONTROL
Manage file access permissions and update versions from one central point.
PUSH NOTIFICATIONS
Track who has your content in the field, when they use it, and which file version they have.
RICH MEDIA
Arm sales with more engaging content formats, including animation, video, and HTML5.
RICH MEDIA
Arm sales with more engaging content formats, including animation, video, and HTML5.
CUSTOMIZABLE BRANDING
Tailor your interface and user experience to fit your team’s needs.

Insights for Better Alignment with Sales

Coordination between marketing and sales departments is a challenge for many B2B companies. Unfortunately, many leadership teams don’t realize it’s an issue until it’s too late. Marketing has the opportunity to get ahead of the game.

If you’re interested in getting recommendations on how to identify and prevent breakdowns with your sales team, check out our white paper, Aligning Sales & Marketing.

What you’ll learn:

  • The state of marketing and sales alignment
  • 3 issues threatening alignment between marketing and sales
  • Recommended approaches and tools for marketing teams

GET THE INFOGRAPHIC

%

of marketing content created by B2B companies is never used.

[Source: Kopec, Maris, SiriusDecisions Summit presentation, 2014]

SEE WHAT VABLET CAN DO TO ALIGN
YOUR MARKETING AND SALES TEAMS

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