Look at the accomplishments of any top marketer and you will see that the key to their success lies in building brands, generating demand, and helping their companies earn customer loyalty. But, in today’s turbulent marketing and sales landscape, marketers must do...
Five Elements to Consider When Optimizing Content for Your Sales Team The first thing you should ask, when it comes optimizing content for your sales process is, “What content should our sales reps have to help them make a sale?” Time is short and reps need content...
You shouldn’t be surprised if your marketing department knows just as much as you do about sales. Marketers don’t just hide behind their marketing automation platform and press buttons to execute generic, robotic campaigns. Top performing marketers know what it takes...
The Importance of AnalyticsToday, companies are spending upwards of 25% of their marketing budget on content. Yet studies show that only 30% of this content is being used on a consistent basis. That means that 70% of this content is rarely or never being used. If...
It’s imperative that sales and marketing are aligned. The success of your business depends on it. When there is little or no synergy or alignment between sales and marketing goals, each group will expend their energy and focus on what each deems necessary. Marketing...
