Marketing’s goal is to ensure that every seller has the required knowledge, skills, processes, and behaviors to optimize every interaction with buyers. And equipping reps to make the most out of their time with potential buyers is as much marketing’s responsibility as...
What’s the value of HTML? The current trend in life science marketing is to use HTML5 in sales presentations. Marketing wants to promote the company brand, gain competitive advantages, capture analytics, and give sales reps the tools they need for success. 1....
Here are four ways that will help not only increase productivity, but also help you track your ROI: Customization: When you have HTML5 integration, it’s easy to customize any and all files and presentations right inside the application. When was the last time you...
How to get your sales force selling and growing business. Besides sales, productivity often feels like one of the most pressing goals of day to day business. We all want to accomplish the most we can, in the shortest amount of time, without compromising quality and...
Forward-looking companies are integrating rich media technologies into the fabric of their mission critical business processes, especially sales. Sales reps with rich content enjoy a competitive advantage over those that do not. The days of linear sales presentations...
The ability to have training materials at their fingertips gives sales reps an instant resource for research and builds confidence in sales meetings. Associating training materials to sales results will give the company insight and help develop better training tools....
