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Product Sales/Retail: United Pacific Pet
The Business Environment: United Pacific Pet
UPP is a multi-line pet products distributor who has been in the pet products distribution business for over thirty years. They currently represent over fifty manufacturers across ten major product categories. They have six people in their outside sales force and ten inside sales representatives.
The Problem:
UPP had ongoing challenges with their sales order transactions. Many of their manufacturer / suppliers provide UPP with changing promotional pricing on a monthly basis. These promo offers are not just price decreases, but a plethora of special offers and discounts as well.
The field sales representative manages orders from their customers primarily on location and at trade shows. The official transactions were previously conducted via phone or fax, which required information to be entered onto specific [paper] forms. The consequence of this transaction process is the rep is saddled with volumes of paper – whether regular orders or distinct forms for promotional orders, each month.
Not only was that process logistically inefficient for both outside and inside sales teams, but ensuring the most up to date pricing and product specs were on the order sheets caused further delays or confusion.
The vablet Solution:
UPP discovered the vablet™ centralized method of managing and distributing files was exactly the solution they needed for the following material:
- Marketing Material/Sales Collateral
- Manufacturers’ Product and Program Information (videos, brochures, power point presentations, etc…)
- Product Pricing Forms
- Special Order Forms for Promotions
The ability to not only deploy up to date marketing material and price sheets, but also the ability to instantly retrieve information back from their sales teams’ iPads® has been instrumental in accelerating the sales transaction process.
Learn about the full ROI of this case study by viewing the PDF.
View PDFTrade Show Solutions: Seoul Semiconductor
The Business Environment: Seoul Semiconductor
Seoul Semiconductor has been leading the LED industry in Korea and is now postured to be one of the world’s top 3 LED manufacturers, due to its innovative management systems and advanced technologies.
The Problem:
North America VP of Sales, Brian Wilcox, wanted to create an eco-friendly, paperless sales experience for their upcoming trade show. They showcase their products and network with customers from a sizable 30×30 ft booth at the annual Light Fair, the largest lighting show in the world.
The vablet Solution:
Seoul deployed nearly 2 dozen devices for the show. The booth was equipped with 4 kiosk type stations that displayed 2 iPad devices each, and one device was connected to a large HD monitor on display at a ‘Tech Bar’ in the middle of the booth. This large HD monitor ran a media loop of product images, marketing messaging and more. Additional devices were in the hands of sales agents throughout the booth.
The devices on display at the kiosks were using Signage, by vablet. One unique feature enables any viewer to tap the screen with two fingers to request more information about the product being showcased on that device. The device is specially programmed to display a lead generation dialogue, where prospects can enter their email address, for opt-in marketing.
The Sales Agents in the booth had iPad devices with product specs and sales presentations designed in Keynote, to serve as a visual aid in conversations.
Learn about the full ROI of this case study by viewing the PDF.
View PDFVisit Signage WebsiteDigital Signage by vablet: Mercedes-Benz of Encino, CA
The Business Environment: Mercedes-Benz of Encino, CA
Mercedes-Benz of Encino in Los Angeles just completed a $24M 4-story expansion of their rapidly growing dealership. The core intent was to set the highest standards in delivering the “Mercedes-Benz” experience for every customer visit.
“At first, we received proposals from various firms offering HDTV retail display solutions,” said Steve Zubieta, Managing Partner, “but they all required specialized setup expertise, long lead times, and outsourced administration. In contrast, the Signage solution by Meiotic was simple and practical. Signage delivered a super easy setup with zero lead time with total control in the hands of our own non-technical staff—at just a fraction of the cost. But the most attractive benefit to me, is its end-to-end simplicity. That’s critical for us. We’re constantly adapting and changing our marketing messages, incentives, and store-specific branding. Signage has truly empowered us to continuously improve the entire customer experience. And, that’s exactly what we needed.”
Learn about the full ROI of this case study by viewing the PDF.
Sales Presentation: EMS - Electronic Merchant System
The Business Environment:
EMS: Electronic Merchant System offers credit card processing services to businesses.
“We deal with merchants on a daily basis who are “stuck in their ways” and reluctant to try anything new. However, are we as sales people also set in our ways?
You may have the greatest personality, sales pitch, and solutions, but it’s not always enough to stand out from the competition. I challenge you to step out and try something new, change your approach, or like I just learned; get an iPad!
My name is John Doe, an AE in Boston and I tend to underestimate the power of technology and how useful it can be in our line of work. Since we are often inundated with the newest and best products, trying to find what is best can become exhausting. Plus, technology doesn’t really pertain to selling, right?
Or at least that was what I thought, until recently. EMS has given us a great solution that I’m sure many of us don’t take advantage of (myself included). Through the Vablet App, the resources on the iPad are updated with products information, videos, etc… It’s much more interactive than sales brochures and can even help close deals!
Just last week I was out on an appointment at a computer repair shop and not getting anywhere. The merchant was bitter from other providers, and just kept shutting me down. Everytime I began speaking he put up a wall and didn’t let me get any further. Whether it was an interruption or a negative comment, there was just no way to convince this guy! I knew what I needed to convey but he just wasn’t willing to listen to me.
The prospect was currently using the Quickbooks solution and was worried that processing with EMS would disrupt his process. However, as we all know, our solutions are compatible and I tried to explain to him how this would work. He obviously didn’t want to listen, kept interrupting me, and finally just told me he wasn’t interested.
After I left, giving the appointment all that I had, I immediately told my manager about what had happened. Without even saying a word John placed the office iPad in my hand and said, “Let’s give this a try.” In just a few minutes of going through the product information and videos on the iPad, I noticed one that was perfect for this situation.
Learn about the full ROI of this case study by viewing the PDF.
View PDFDigital Signage for Medical Clinic: Nobel Biocare, Inc.
The Business Environment: Nobel Biocare, Inc.
Nobel Biocare, Inc, based in Zurich, is a manufacturer and worldwide distributor of high quality dental implants with nearly fifty years of experience.
Nobel’s Problem:
Nobel creates its own animations and video testimonials to show to prospective dentists. However, the video demonstrations required Internet access and the sales representative often encountered buffering or freezing in the media. This would cause awkward pauses in a presentation or, if there was no Internet available, even prevent the video demonstration at all.
The vablet Solution:
The sales representatives of Nobel have been responding enthusiastically to the vablet™ solution since its adoption in January 2011. It instantly solved the issue of being tethered to a WiFi connection. Their presentations are instantly accessible and play streamlessly from their iPad®, regardless of the remote locations of some of their clients or unreliable Internet access.
Learn about the full ROI of this case study by viewing the PDF.
Enterprise Mobility Solution: Emergency Preparedness Protocol
The Business Environment: Emergency Preparedness Protocol
As internal and external communication protocols evolve within any business environment, information is most often shared or stored in a digital format. The methods we use to access our daily files or other communication channels can be temporarily suspended due to a myriad of unforeseen situations, especially at the most critical moment you need to access it.
The Problem:
A disaster presents an instant need for both internal and external communication. Sharing information regarding safety, operations or general conditions will be vital in keeping leaders and/or the general public cohesively informed. Simple access to this information and implementing these rare protocols during a widespread power outage or following property destruction can be difficult for the following reasons:
- No power means no Internet access to a cloud or enterprise server that may store company guidelines.
- The IT department may not have the technical expertise to implement a secure mobility strategy to share information in such rare instances.
- The information established for such situations may be administered in the form of a paper binder, with sensitive institutional content that is off premises, rendering it inaccessible and insecure.
- Frequently, managers are buying their own tablet devices before the company provides them, putting sensitive company protocol data on a device that is openly sharing information via other apps on the device.
The vablet Solution:
The vital information relating to any Emergency Preparedness Protocol can be stored on any number of mobile tablets or devices. All that is required is a battery-powered iPad with the vablet secure mobile container, and any number of files can be accessed at a moment’s notice:
Learn about the full ROI of this case study by viewing the PDF.
Enterprise, Finance: The Swiss Banking Client
The Business Environment: The Swiss Banking Client
vablet-iPad-use-bankingThe Swiss banking client will initially use their private-labeled version of vablet for the Board of Directors meeting. Documents will be securely shared among the Directors prior to company-wide deployment.
The intention of the subsequent deployment of vablet (by country), will be collaboration among the investment bankers. They will use it as a tool to share and collaborate on transactions.
As an example, a junior banker will push documents to one or more senior bankers. The senior bankers will view and/or annotate the documents. The edited documents will be saved back to the internal servers as a separate file along with the annotations. The junior banker will then send the new, edited document back out to the deal team.
Infrastructure
The vablet “core” application is installed within the bank’s datacenter using Microsoft’s SQL Server, IIS (web server) and web services. The iPads connect to a border server running SiteMinder which passes requests to the vablet core. The vablet core application manages the content on each device within a mobile container, as well providing a centralized hub for files and users.
The bank uses Microsoft’s SharePoint® 2010 as its ECM (enterprise content management) software to connect to vablet. This solution mitigates Safe Harbor and other geographic restrictions by being flexible enough to respect data security issues on a country-by-country basis. For this reason, the solution can be easily replicated enterprise-wide and in all of the countries that they are doing business.
Learn about the full ROI of this case study by viewing the PDF.
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