Many buyers are as far as 70% of the way through the sales cycle before they even speak to a salesperson, and if the salesperson isn’t equipped with the right content, messaging, or insight to address a buyer’s questions, a sales call can turn into a missed opportunity very quickly.
Download this article to get exclusive tips on how to use content to empower your reps to close sales no matter where buyers are in the buy cycle. Find out how to optimize the sales presentation for your buyer’s mindset:
- How to leverage mobile
- Which content formats increase buyer engagement
- What it takes to increase buyer accessibility to content