Coordination between marketing and sales departments is a challenge for many B2B companies. Unfortunately, many leadership teams don’t realize it’s an issue until it’s too late. Marketing has the opportunity to get ahead of the game.
If you’re interested in getting recommendations on how to identify and prevent breakdowns with your sales team, check out our white paper, Aligning Sales & Marketing.
What you’ll learn:
- The state of marketing and sales alignment
- 3 issues threatening alignment between marketing and sales
- Recommended approaches and tools for marketing teams