With more revenue at stake and increased competition in the marketplace, life science companies have to adapt their sales enablement strategies to remain profitable, relevant, and differentiated from their competition. That adaptation starts by equipping sales teams to make better opportunities from the sales presentation.
Marketing is spending more time than ever producing content to support the sales process. However, limited selling time, increased competition, and compliance standards are placing new demands on the sales pitch. It isn’t just a sales issue – it’s also a marketing issue.
Maintain valuable mindshare with the right content in engaging formats. In this white paper, you’ll find how prospect-centric content can be the key to closing and get insights like:
- The biggest challenges facing reps, marketers, and business leaders
- How sales presentations are changing
- What solutions companies have to optimize their marketing content