Digital Intelligence: What It Means to Marketers

Digital intelligence is a hot topic within marketing circles. But what marketers need to know most about digital intelligence isn’t the hype — it’s how to achieve it.

Inside this article, you’ll find the three core requirements of digital intelligence. You’ll also get ideas for using data more creatively in order to leverage digital intelligence to its fullest extent.

After reading the article, expect to understand:

  • The impact of digital intelligence on marketing and sales
  • Which data analytics are most important for marketers
  • How digital intelligence can translate to higher sales numbers

Seventy-six percent of sales leadership believes marketing has no impact on sales results.


What Is Sales Enablement?


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