As much as 70% of a company’s marketing content is irrelevant or unusable, which sends a quarter of their budget right down the drain and leaves their sales team stranded without the content to close deals.
But arming sales reps with effective marketing content isn’t just a process of giving them better content – it’s a process of giving them the right content.
This article “Aligning Marketing Content to Sales Goals” gives an insider’s look at how marketing content can be optimized to close in today’s fast-changing sales environment.
- Which metrics are best for evaluating content effectiveness
- Which metrics are most often missed by companies
- What content reps need at different stages of the buy cycle