Still, salespeople continue to be in the field trying to close unqualified leads and marketing continues to spend valuable time and resources developing ineffective strategy and content. Meanwhile, precious ROI and loads of potential profit go down the drain.
In our article, “3 Signs Marketing & Sales Aren’t Aligned,” get insights to identify this costly sales-marketing rift before it starts taxing your company’s bottom line. Spotting the disconnect between sales and marketing is one thing, but having the knowledge and tools to remedy it is another.
Download the article and find out how you can start the sales-marketing alignment process.