Marketing Success with Surveys

Marketing Success with Surveys

Achieving Marketing Success with Customer Surveys Achieving marketing success with customer surveys should be an essential part of your comprehensive plan. Your strategy should be well thought out and comprehensive. Once you have implemented your strategies, you will...
The Importance of the Customer Experience and Data

The Importance of the Customer Experience and Data

No matter what business you are in, you need to have direction – an end goal. But, you also need a tactical approach – a step-by-step process of how to get there. You also need to understand the importance of the customer experience and data as part of your overall...
How Sales Enablement Aids Risk Management in Financial Services

How Sales Enablement Aids Risk Management in Financial Services

Of all the teams in a financial services company, the customer-facing department plays a critical role as it is the primary point of contact with a customer and is there throughout the customer journey. As a result of such a relationship, sales reps need support from...
The Ultimate Sales Email Customer Experience

The Ultimate Sales Email Customer Experience

The Ultimate Sales Email Customer Experience Do you know which medium of communication is more intimate after private messenger chats? You guessed it right: it’s email! It’s exactly like you are sending a personal letter to your best friend or your long-forgotten...

How to Win a Price War

You’ve been talking to your prospect for weeks, months likely. You’re psyched about adding another customer to your client list. You’re almost there – about to close that deal. But at the 11thhour you get the wind blown out of your sails, “We love you guys. Love your...

How to Optimize Content for Optimal Results

Direct sales materials are pretty easy to optimize: change the font, reposition the image or bolden a word. But… does this impact the conversion rate? If yes, good on us. If not, we have to rinse and repeat. But what about the not-so-obvious (or let’s say, direct)...