Avoid Email Marketing Mistakes with Buyer Personas

Avoid Email Marketing Mistakes with Buyer Personas

Companies are using email now more than ever. They realize email is actually one of the more effective tools and it is a vital part of a holistic marketing strategy. And, the numbers are supporting it. One of the ways you can avoid email marketing mistakes is by...
Social Media is About Quality Over Quantity

Social Media is About Quality Over Quantity

There are two things that often happen when you incorporate social media into your marketing strategy. The first is that you try to get as many followers as possible. The second is that the followers you get do not have a vested interest in your brand. The reality is...
Multichannel Marketing in the Era of Digital Transformation

Multichannel Marketing in the Era of Digital Transformation

Multichannel marketing is more pertinent than ever. Gartner reports that digital sales are expected to rise 80% by 2020. Currently, a staggering 50% of IT products are tied to the digital economy. So it’s safe to say we’re going through an economic transformation...
How Data Can Help Sales Teams Thrive

How Data Can Help Sales Teams Thrive

Today’s proliferation of data has created an ultra-dynamic sales paradigm where the customer reigns supreme. Through solutions like smart technology and cloud connectivity, customers have limitless access to content, enabling them to consume information fast and make...